Are Business Coaches Legit or Just Hacks Without Real Degrees?

Are Business Coaches Legit or Just Hacks Without Real Degrees?

Throughout my career, I’ve been a pretty massive personal development junkie. Books, podcasts, webinars, and programs (mostly free ones) were long-standing staples. Coaching, somewhat unexpectedly, has become a vital component of that.

Honestly, the idea of coaching always came across as some weirdo hacks without legit psych degrees (or any degrees) and barely enough experience to fill a thimble. For a long time, I wondered, “Are these coaches the real deal or just extras from a self-help infomercial?” Do a Google search on “coaches,” and you’ll find tons of people with tacky headshots and way too many letters after their names.

(Some) Coaches are Brilliant.

I always thought it made more sense to get counselling. People specialize in this field at university and college, after all. My misconceptions about coaching likely come from its lack of regulation. I compare this to engineering, psychology, or medicine, all of which are regulated and tightly governed. Most of what I knew about it was based on the massively extroverted self-promoters you’d see on social media.

My opinion of coaching started to change when I heard from my wife about some of her coaching experiences and the benefits and changes she’d seen. Then, I tried it myself with a significant (to me) investment in 2022 when I engaged a coach myself.

Though I was not in the right spot at that time to be coached, or at least not to maximize my potential, I understood how someone working on bigger life goals and getting unstuck from where they are would benefit from a coach.

The seeds planted at the time were slow to take root. I eventually made a series of required changes, leaving the corporate job that made me miserable and seeking ways to impact the world significantly.

I am an engineer, but not the most brilliant or technical electrical engineer. I care more about how people work than how electrons move. This interest in people led me to sales, business development, and project management rather than technical design and specification. But there was still something missing.

I enrolled in the Leader As Coach program at Lethbridge College almost on a whim. I don’t lead a team and wasn’t planning to be a coach. And then, suddenly, I was! I am now a coach working towards my ICF certification.

The Biggest Difference Between Coaching & Counselling.

Coaching and counselling differ in their approach. Counselling is prescriptive and diagnostic, often addressing an individual’s issues with a specific course of treatment. In contrast, coaching uses powerful questions to guide self-discovery, aiming for growth rather than remediation. While counselling focuses on resolving problems, coaching empowers healthy individuals to reach new potential. Most of us likely have aspects that could benefit from counselling and coaching at different times.

At first, I wondered, “Shouldn’t a coach just tell me what to do? My high school football coaches never asked which plays we should run. They would just tell us!”

Why Coaching Works.

Then I realized why coaching works:  because I’m an adult. Adults learn differently than kids or teens. But adults also underestimate how much experience and knowledge they’ve accumulated. Through the Leader As Coach program, I saw how powerful questions – and the dialogue that followed – revealed the wisdom and decision-making capability inside us all. Often, we need a coach to draw that out.

Skeptical or intrigued? Let’s chat.

If you’re curious about hiring a coach and want to give it a try, I’m actively welcoming new clients. Click here to schedule a conversation.

What About Money?

While this may sound biased, if you don’t have a ton of money to hire a coach, I advise you to get the best you can afford now. For most of my life, all I thought I could afford was a book and a podcast – these expenses were a luxury, right? I never considered personal development to be an investment until more recently. If money is tight, your better investment is in food and housing. I get it. Maybe you can barter and exchange services with a coach. Or, you could start your own mastermind with your peers to grow together. It’s that important.

The point is that having the help of a real live person (or a group of people) shapes you beyond what a book or course can do. The discussion and conversation that ensues expand your thinking and create new patterns. How long should you get coaching? As long as it provides value.

Who Should I Hire?

This question comes down to what you need and want to gain. It also depends on your mindset and level of commitment. Choosing and leveraging a coach can be a very personal experience.

Like many important choices, especially those involving personal and potentially expensive services, we often rely on recommendations. Coaching certainly falls into this category. If you’re considering it, seeking recommendations from people who have experienced it firsthand is wise.

I’m a strong (and biased) advocate for coaching, especially if you’re beyond your 20s. It can help you achieve more than you thought possible. The skills gained through coaching can become invaluable to interactions with clients, colleagues, supervisors, and even family.

The concept of coaching isn’t entirely foreign. Many of us enlist help from personal trainers, music teachers, and other specialized coaches. If you’ve found value in these experiences, you might be surprised at how naturally coaching aligns with your goals.

Question:  What kind of coach can you engage today to level up?

1 Comment
  • Diane Burton
    Posted at 17:30h, 06 April Reply

    Great post Chris.
    I was first coached probably 18 years ago and then became a coach in 2013.
    What a joy and honor to be a catalyst for others.

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